Google Site Kit Plugin for WordPress: 6 Reasons Why You Must Have It

Get the plugin!

Google Announced and published Site Kit Plugin for WordPress on 1st November 2019 the plugin was originally released as Site Kit as a developer preview at WordCamp EU in Berlin in June 2019.

The plugin was in a beta state for a while and according to Google, a lot of developers on Github made a contribution to fine-tune the app, fix the bugs and set up the user flow.

What does Google Site Kit Plugin do?

Site Kit makes it simple for WordPress site owners to understand how their site is performing and what to do next to optimize it. As a WordPress site owner, Site Kit offers data from:

Google Analytics
Google Search Console
Page Insights
AdSense
Google Tag Manager (no coding required)

All these data are quite required on a day-to-day basis and we as marketers always need to switch tabs to see what’s happening inside each one of these, but the site kit makes this process dead simple.

Google Quotes

If you are a developer or an agency working on sites for clients, Site Kit can make your life easier:

1. You’ll get aggregated insights from Google products, distilled in a dashboard that your clients or other teams can easily access. No need to copy data from multiple products to compile reports for clients.

2. The site performance stats and improvement recommendations come directly from Google — your customers will be getting the latest best practices recommended by Google products.

3. Site Kit provides roles and permissions to help you manage access to the site’s data and make sure only the relevant people can see stats from Google products.

If you work on a plugin or hosting provider, Site Kit provides a scalable, easy way for your users to provision and access key Google tools and metrics.

1. Easy connection to official Google tools. Your customers don’t have to edit the source code to set up Google tools.

2. Added value for your platform. Your customers get important information about how their site is performing right in your own dashboard.

3. Flexible UI. You can pull stats from the plugin dashboard and display stats natively in your platform’s UI.

How to Install Google Site Kit

You can go inside plugins and add new and search Site Kit by Google

Adding Site Kit Plugin

 

Adding Site Kit Plugin

Alternatively, you may install this plugin from sitekit.withgoogle.com and click on Install Site Kit

 

Sitekit.WithGoogle.com ScreenShot

Additionally, you can also download it directly from the WordPress plugin repository and directly install on your website

 

WordPress Plugin Repository

Once downloaded, open up your WordPress dashboard, then go to the Plugins menu and click Add New. Upload the Google Site Kit plugin.zip file that you have downloaded, click on ‘Install Now’ then ‘Activate’ and you’re good to go.

Side Note:If you are using WordPress Multi-Site then after downloading the plugin, activate one by one in each of your website, instead of activating the plugin for your whole network.

Now it’s the time to set up. Go to the Site Kit menu which is below the admin dashboard. Over there you’ll be presented with clear instructions on how to add configure google site kit.

Main features of Site Kit plugin

Dashboard

dashboard of Site Kit by Google

 

Site kit by Google 1.0 Main Dashboard

The dashboard provides the overall data from Google Search Console & Google Analytics. The dashboard gives a quick glance at how the site and contents performing.

The metrics shown are Impressions, Clicks, Unique Visitors, Goals Completed (if set up)

Detailed (Individual) Page Statistics

Once you are inside the dashboard you can scroll down to popularity section where the keywords based on the highest number of clicks and impressions are shown.

If you will scroll a bit more you can see, detailed stats for individual URLs and pages.

individual-page-stats-site-kit-plugin

To check one you can input the page URL or the title and it will open up Detailed Page Stats which include impressions, clicks, unique visitors from search, bounce rate, traffic medium and the top queries (keywords) for which the page is ranking.

detailed-page-stats

 

Detailed Page Stats

 

Detailed Page Stats (Traffic Medium & Top Queries)

Search Console

The plugin also has a separate section for Search Console where we can see the web overview of 7, 14, 28 or 98 days. Just scroll down to see how your SEO is working.

search-console-data-site-kit-1.0

 

Search Console Data

Google Analytics

Same is with the Google Analytics data, just scroll down to Analytics inside the Site Kit plugin and it shows users, session, bounce rate, session duration and top contents over the selected period.

google-analytics-data-site-kit-1.0

 

Google Analytics Data

Page Speed Insights

In the main dashboard, if you will scroll to the bottom you will the page speed insights of the homepage.

 

Page Speed Insights Stats

AdSense & Google Optimize Data

If you are using AdSense or doing A/B testing with Google optimize on your website then you can also see the important data just in your dashboard. Unfortunately, I don’t any use any of them at this moment and do not have any screencap to show.

 

Adsense & Google Optimize Data

Google Tag Manager

If you use Google Tag Manager (which you should must) for installing pixels and Javascript tags to your website, then you can simply connect your website with Google Tag Manager, using these step

Google Tag Manager Site Kit Plugin

  1. Click on the Set upTag Manager button inside Connect More Services
  2. It will take you to a warning page which you can simply ignore as the app you’re connecting to is your only website. Just click on proceed.
  3. Select the google account which you are using for tag manager, and click continue.
  4. Click Allow and Grant permissions for your domain to view and manage Google Tag Manager Accounts.
  5. Check all boxes and click allow once again from your google account.
  6. Then select your Tag Manager account and container, the snippet will be inserted automatically into your site. Click CONFIRM & CONTINUE.

Once done you can see your Account & Container ID

 

Google Tag Manager Settings Inside WordPress

Issues & Support

By the time of writing this article, Site Kit has 24 tickets created. In case if you are having any issues with the plugin, you can create a ticket inside Site Kit Plugin Support and their developer team will be helping you out.

Before raising your question, do check out their pinned thread and Site Kit Plugin FAQ

Conclusion

Site Kit is a wonderful plugin a must-have for WordPress site owners to quickly see and optimize pages based relevant data. Earlier MonsterInsights plugin was providing the Analytics data but it wasn’t able integrate with Search Console.

With this free plugin, Google is definitely helping out a lot of users by saving time from opening GA or GSC over and over again.

If I have to give one point why you should download it, then that is Impressions & Clicks data to simply optimize my Headlines other metadata for better CTR (Click-Through-Rate).

Over to you, which part of Site Kit Plugin by Google you feel is most important? Comment below.

Get the plugin!

5 thoughts on “Google Site Kit Plugin for WordPress: 6 Reasons Why You Must Have It”

  1. Hey Aditya,
    Its a great thing happen ever in WordPress site , with this i can able to manage all the Analytics about my own Web page and with that i can reduce my bounce rate as well. Its really a helpful blog of every WordPress Site Owners.
    Again Wonderful Article Aditya!! Great Job. Keep It Up!!

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