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Beginners Guide to SEO Optimization in Hong Kong: Get Free Traffic

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Looking to step into the SEO Optimization world and wanted a good organic traffic for your website for Free? Then you have come to the right place. Let’s get first to the basics of Search Engine optimization (SEO) & Online Marketing.

There are millions of content lying around the web and maybe you will find thousands of pages on the same topic. So, Google has its own algorithm called RankBrain to prioritise the pages on google search ranking based on the user satisfaction.

If we have to define doing SEO Optimization in short, we can say it’s a way of optimizing your website such that it pleases your users so that they have a seamless experience on your site, getting things easily what they came for. 

John Mueller of google once said in an interview in 2016 “I see lots and lots of SEO blogs talk about user experience, which I think is a great thing to focus on as well. Because of that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for them and if your content is really useful for them, then we want to rank it.”

For people starting with SEO, it’s better to have a working knowledge of HTML, CSS, javascript, so that you understand nitty-gritty of the SEO. 

Don’t worry you don’t have to learn coding to do anything. Just basic understanding is good to go. 

It will also help you to stay ahead as sometimes just a little tweak will help you see bounce in your traffic.

Now, that we have talked about what is SEO, let’s dive into its detail and go step by step. SEO can be done On-Page and Off-Page. For a beginner, On-Page SEO is what can be achieved early as Off-Page SEO is done over time.

On-Page SEO

  1.  Optimize site loading speed 

We can’t stress enough on how important is to have the website loading speed to be minimal as possible. Your audience is not going to toil around for long if the page loading is crappy. 

According to marketing research, a 1-second delay in loading speed can reduce conversions by 7%. That’s 7 %, most brands struggle to achieve this conversion rate.

Just by reducing page load time by 2.2 seconds, Mozilla Firefox noticed an increase in their download speed by 15%.

So, first things first, fully optimize the loading speed. And you do whatever changes you can in code level, but unless you have a good hosting plan, it’s all worthless. So, please invest in a good hosting plan with excellent uptime and CDN (Content Delivery Network) facility.

If your site speed is low you’re using custom HTML website, then perhaps it’s right the time to upgrade your CMS. Our agile engineers can help, shoot us a message for a free consultation call from our team.

If you want to do it yourself then for comparing your site speed after you make any changes to your website, you can use one of these websites.

These websites will show your site loading speed from a different location and then you can make an informed decision. Also, In GTMetrix.com, it will show what things you need to optimise to have a faster seem less experience on your website.

mobile speed test

                                                           Source: gtmetrix.com

2. Mobile-Friendly Websites

Come on it’s 2019. With mobile phone getting advance day by day, it’s no wonder that they have become minicomputers and people love using them. 

According to Smart Insights, the majority of their traffic comes from mobile significantly higher than desktops.

You can go to Google test itself to check for it. For Instance, we checked GrowthSpot.io and below is the result:

mobile friendly test for SEO Optimization

3. Effective Site Structure.

Effective Site Structure simply means organising the navigation and content of your website in such a way so that users can find for the things in a much easier way, at the same time, Google can index it.

Good UX improves crawling and indexing of that website. Below is an example of a good Site structure for a website.

site structure for SEO Optimization
Ecommerce Site Structure (UX)

4. Fixing Broken Links

Nothing can disappoint a visitor more than they land on a page and it turns out to be a Zombie page, nowhere to go. 

This is the thing if it’s maintained for a website on a regular basis, will go a long way in helping its ranking go up and up in google search. 

Google web crawlers, if they find any broken links on a site, they will create problem in crawling other pages on the site. 

So, check for the 404 pages or broken pages. Also, if your website has some pages with thin contents and dates in the title like 14th Jan 2013, please remove those pages as they are not of much significance now and web crawlers keep indexing it. 

Now, let’s find ways to fix these broken links. There are many premium Softwares like SEO screaming Spider Frog, but it may be expensive for many. So, for a free alternative, check this out.

After finding the pages with broken links or 404 error, please do a redirect to any relevant pages on your website or Home Page. The most common practice is doing a 301 redirect which is better for SEO. 

5. Title Tag and Meta Description Tag 

Title Tag Optimization: 

Title tag <Title> is a little piece of HTML code which specifies our web page title. This is what one sees on the top of every Google search result.

These are clickable results on google which if used in an optimized way are very important for its usefulness, social sharing and most important SEO. 

The best format is to write Title tag should be something like:

Primary Keyword – Secondary Keyword | Brand name 

Google’s current algorithm maxes out Title at 600 pixel which is around 60-70 characters roughly. So, try out to pan out your Title in such a way so that google display maximum of your important keywords.

Meta Description Tag Optimization

 Meta Description tag is an HTML attribute which is used to briefly show the summary of the webpage.

meta description example

These meta tags really help in your website click-through rate (CTR. Although, there is no limit to the length of meta description can be written in HTML, but google generally truncates the meta description to around 160 characters.

So, it’s of utmost importance for SEO optimization that meta description is managed well and written so it drives the user to the website and converts leads into customers/users.

‘’A page’s meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.’’

Don’t use duplicate meta description and also keep yourself away from using the double Quotation mark in meta tag description as Google cuts off the character in Double Quotes,

6. Using Image Alt Text

Alt text or Alternate text is the description of the image. It’s used to define the appearance and function of the image on the web page.

Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly. 

With the vast increase in google image searches, still, everything can’t be handed over to google crawlers, Alt text helps them to index it better.

how to use alt text for SEO Optimization

For the above image Alt text can be written as:

<img src="mangoes.png" alt="Sliced pieces of fresh ripe mango">

7. Keyword research

To survive in this competitive world, you need to be very proactive and always looking out for your competitors. 

You need to see what your Competitors are being ranked for. There are several tools out in the market for the same, Ahrefs, buzzsumo, ubersuggest to name a few. 

From here, you will have an idea what your website is being ranked for and what changes you need to make in important keywords used in your website and its content so that you outrank your competitor for a particular keyboard. 

These tools show the difficulty for a keyword to rank, related semantics keyword which you can rank for and also long Tail keywords which can be stuffed in your articles to index the page by google. 

8. Blogging

Google always loves fresh new content. So, having a blog section for your website and constantly updating it with great content will keep your website alive. You might not guess but blogs help generate the most amount of traffic if done correctly with the right keywords.

ahrefs example for SEO
SlickCaseOfficial Ahrefs Overview

Off-Page SEO Optimization

9. Social Networking

Your business doesn’t exist if you are not active on social media. We’re not saying this but the statistics are. Facebook has more than 2.41 billion monthly active users. Social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc. helps to grow your business & audience.

Create your Official pages on Social media sites & Join other groups & communities to improve your presence on social media. You need to be active on social media to build your audience.

Social presence is one of the big factors to rank higher in Google search. So encourage your friends, an audience to FOLLOW, LIKE, SHARE your posts.

Social networks play important role to rank higher in Google Search as well as build audience

10. Local Listing

Take a look at the niche of your website and submit your site to Google Local, Yahoo Local, Yellow Pages to increase your business visibility in the local region. 

This will help you to get a higher position in Google search & to get more targeted traffic.

11. Guest Posting

Guest posting not only helps in reaching a wider audience that you already have but they also helps in improving your web authority or in simpler words improving your rank on SERP (Search Engine Ranking Page).

12. Backlink Outreach

Backlinks are one of the biggest signals in RankBrain Algorithm which Google uses to sort and rank content. If a website has a great and quality content, people love to link to it. The more links a website gets, the higher it ranks based on the authority and quality of the backlink.

Conclusion:

Are you struggling to get organic visitors on your website? Is your content not ranking on Google or Bing? Don’t worry, follow this guide and you will see the increase in your traffic which you always wanted. If you are still confused about how to do this, then get on a free consultation with us and let us help you drive traffic organically with SEO Optimization.

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